Digitalization is one of the key elements that develop a company’s growth. It is more than the removal of daily news and applying computers to log data – it really is about making a new method of doing business that focuses on client satisfaction, internal communication, and the flow info. It is regarding being better, gaining awareness over company spend and making decisions with correct numbers, along with connecting your complete team to a common mission that drives worldwide growth.

This can be a dynamic process that alterations the ways businesses create and capture benefit in the marketplace. Additionally, it may accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive spot, firms should be constantly conscious of digitalization’s influence on their BMs and the encircling business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical info were gathered from 12 interviewees working in two different industries, automobile and advertising. Due to the fact that the two industries are seen as different organization models, this research design allowed for a great in-depth a comparison of how digitalization impacts the building blocks of your firm’s BM.

The interviews revealed that inside the media market, the impact of digitalization was felt the majority of clearly regarding value creation and worth capture aspects. This was typically due to the fact that the information industry spots strong focus on the customer important site channel, thereby causing digitalization to have an early on impact on the company’s BM.